Post by account_disabled on Dec 14, 2023 1:28:01 GMT -8
Currently, there are two ways to prospect new clients: passively, through Inbound marketing , and actively, with Outbound marketing. With the recent rise of Inbound, several gurus prophesied that it would be the most modern and efficient way to prospect. However, companies like HubSpot, Salesforce, and Samba Tech continue to invest in Outbound processes for one simple reason: it works! If you still don't know what we're talking about or if you're not sure that Outbound may be the right strategy for you, in this post we will answer the following questions: What is Outbound marketing and how did it come about? ; What strategy to choose when prospecting? Advantages and disadvantages of implementing an Outbound strategy?; How to align Inbound and Outbound in your company? Our approach is to explain everything you need to know about Outbound marketing.
Showing you that it is not a thing of the past and that it has evolved a lot Phone Number List over the years, in addition to complementing the Inbound strategy and boosting revenue generation. Come on? Outbound Marketing x Inbound Marketing: what are the differences The fall of traditional Outbound and the rise of Outbound 2.0 5 advantages of Outbound marketing for your company What are the disadvantages of Outbound Marketing? Conclusion Outbound Marketing x Inbound Marketing: what are the differences There are several analogies that seek to explain what Inbound is and what Outbound is: Inbound is fishing for clients with a rod, while Outbound is fishing with a net; Inbound is attracting the audience with a magnet, and Outbound is using a speaker to capture attention.
Getting straight to the point and in an objective way, Outbound marketing is the active prospecting strategy, and Inbound is passive prospecting. While in Inbound you create mechanisms to attract potential customers, in Outbound you identify who has the potential to become a customer and make an approach. When we talk about active prospecting, many people dismiss the idea thinking of telemarketing . If you are one of those people, I want you to know that this is just an example of active prospecting. Other examples: Posters and banners on websites, radio, TV and even YouTube ads, Facebook Ads, Google AdWords, and much more! That is to say.
Showing you that it is not a thing of the past and that it has evolved a lot Phone Number List over the years, in addition to complementing the Inbound strategy and boosting revenue generation. Come on? Outbound Marketing x Inbound Marketing: what are the differences The fall of traditional Outbound and the rise of Outbound 2.0 5 advantages of Outbound marketing for your company What are the disadvantages of Outbound Marketing? Conclusion Outbound Marketing x Inbound Marketing: what are the differences There are several analogies that seek to explain what Inbound is and what Outbound is: Inbound is fishing for clients with a rod, while Outbound is fishing with a net; Inbound is attracting the audience with a magnet, and Outbound is using a speaker to capture attention.
Getting straight to the point and in an objective way, Outbound marketing is the active prospecting strategy, and Inbound is passive prospecting. While in Inbound you create mechanisms to attract potential customers, in Outbound you identify who has the potential to become a customer and make an approach. When we talk about active prospecting, many people dismiss the idea thinking of telemarketing . If you are one of those people, I want you to know that this is just an example of active prospecting. Other examples: Posters and banners on websites, radio, TV and even YouTube ads, Facebook Ads, Google AdWords, and much more! That is to say.