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Athe product. The typical Dropbox user immediately feels addressed. And how do you apply this concept? By selling a solution. Which problem can be solved with the help of your article? What is the article about? What does your product do? Let's just assume that you sell a program that can increase your productivity. Your customers can complete everyday tasks faster and more efficiently without losing track. Mention this benefit in the headline to attract more customers. Successful companies like Evernote are already using this strategy. pasted image The headline and subheading address.

The typical customer's problem and offer a solution. What solution does your problem offer? Once you've figured that out, all you have to do is formulate this benefit in a way that you can use it in your headline. Give prospects a sense of philippines photo editor urgency Urgency is a widely used strategy in online marketing. Don't you believe me? We are constantly and everywhere under pressure. Amazon wants to convince undecided customers to buy more quickly with this subtle hint: pasted image Do you want the product delivered tomorrow? Then you have to order within the time window shown.



Urgency as it is written in the book. know how many products are still in stock. pasted image Genial. Since many online customers cancel their purchase at the last second, you can often convince the customer by pointing out limited availability or particularly fast delivery. Groupon is another good example. pasted image How do you apply the principle of urgency to a headline to attract readers? With this formula: Do X or risk Y. Here's a headline that shows this formula in action: pasted image The headline contains the topic of the article, says why it is important, and points out that not using the strategy results in risk. The risk in this case is a missed opportunity. The reader gets the feeling that perhaps he is already too late. He may not yet know this new strategy.